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History

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BLUE JAYS LOGOS
  Logos: 1977 - Present
1977  - In 1977 when the Toronto Blue Jays began play in the American League they sported the now familiar Blue Jays logo that was designed by Toronto-based Savage Sloan Ltd.
1997  - In 1997 the Blue Jays adopted a new team logo. The logo was designed by Major League Properties and brought the colour red into prominence as a maple leaf served as the backdrop for the bird logo.
2000  - In 2000 the Blue Jays added an alternate logo on hats which were used exclusively as spring training and batting practice caps. The logo featured an animated Blue Jay holding a bat and reaching around a large red T to toss a ball in the air. The arm of the bird tossing the ball displays a red maple leaf. For the 2003 season, the alternate logo was used exclusively.
2002  - Brandid, a Toronto-based firm, was selected in early 2002 from competing design teams to create a new primary mark, that would form the launching point for the rebranding process. The end result is a newly styled blue jay extending to the left from "Jays" lettering based on traditional baseball script with three-dimensional metallic letters.
2004  - The headwear mark incorporates the blue jay and the three-dimensional letter 'J'.

The Blue Jays will begin making full use of the striking new logo in the New Year, with new uniforms to match for the 2004 season. Beginning January 1, 2004, the new mark will be used in all of the Club's signage, correspondence, advertising and collateral.

2007  - In 2007 the club added a “T” logo in the same style and energy of the primary marks. The stylized T-logo utilizes the similar colours as our primary marks: metallic graphite grey, blue and white and will be featured on the new batting practice cap and as a regular season alternate cap.