04/05/2007 10:27 AM ET
Blue Jays team up with Bruce Power
New partnership energizes team and stadium
The Toronto Blue Jays are pleased to announce a multi-year partnership with Bruce Power, one of Ontario's largest independent power generating companies.
Under the terms of the agreement, Bruce Power receives national rights to all Toronto Blue Jays and Rogers Centre marks and exposure in national Blue Jays game broadcasts with prominent stadium signage at Rogers Centre. Bruce Power and Rogers Centre have also entered into an agreement with respect to the supply of electrical power at Rogers Centre, providing Bruce Power with rights to use the "Rogers Centre, powered by Bruce Power" designation.
Blue Jays fans at Rogers Centre and across Ontario will also benefit from this marketing partnership through new and exciting stadium promotions to be introduced this season as well as through the Jays on the Road presented by Bruce Powerprogram in which an interactive Spring & Summer Baseball Tour on Wheels will visit communities and events right across the province.
"Bruce Power is proud to be partnering with one of Canada's leading sports brands," said Duncan Hawthorne, CEO of Bruce Power. "The opportunity to provide excitement and added value to Blue Jays fans right across Ontario aligns perfectly with our organization's ongoing commitment to enriching the communities we serve."
"The Blue Jays are proud to welcome industry leader Bruce Power to our family of Corporate Partners," said Blue Jays President & CEO Paul Godfrey. "The Blue Jays are truly Canada's national baseball team and we are excited that Bruce Power shares our commitment to the community through the Jays on the Road presented by Bruce Power program."
About Bruce Power:
Bruce Power, Canada's first private nuclear generating company and the source of more than 20% of Ontario's electricity, is a partnership among Cameco Corporation, TransCanada Corporation, BPC Generation Infrastructure Trust, a trust established by the Ontario Municipal Employees Retirement System, the Power Workers' Union and The Society of Energy Professionals.